Naturalistic method of observation is the most commonly used method of data collection in research, in which a person or event is being observed in its natural setting without any bias or interference. An example for naturalistic observation could be observing the bargaining behavior of women class in a market. Here the observer can go to a market and observe how women are bargaining without them being aware of they are observed. It increases the accuracy of the result as the participants are not biased. If observation is being carried out in a lab then the chance for a false result is high. In controlled observation (observations take place in lab) the participants are more likely to fabricate their behavior or action since they are of being observed. Naturalistic observation has its own advantages and disadvantages.
The advantages are;
It allows the observer to observe the naturally occurring behavior
It reduces the possibility of observer bias
It takes comparatively less time
Naturalistic observation is the cheapest method of data collection among all the other methods.
It provides the first hand or fresh data, makes it more reliable
The common disadvantages of naturalistic observation are;
The observer has less accessibility in controlling the external variables or distractions
People might behave differently if they get to know they are being observed, that leads to have wrong data
The result is largely influenced on the experience and efficiency of the observer’s interpretation skills.
Case study
Case study is has contributed a lot to the field of social science especially to the field of psychology. It is a method of data collection in which an in-depth analysis of a person, group, community or an even is carried out. The highlighting feature of case study is that it examines the participant in detail covering various aspects from birth to present which includes his birth complication, developmental milestones, childhood problems, education, romantic relationship, and relationship with family members and so many other things. One example for case study can be studying psychopaths in detail to understand the triggers for the cruelty they committed, how they childhood contributed to become a murderer, how different are they from normal population etc. So a case study is capable for answering all the questions arise while undergoing the study.
Case study consists of different approaches such as observation, interview and experiment. Like naturalistic observation, case study too has advantages and disadvantages. Advantages of case study are;
It allows the researcher to understand target behavior pattern in details with more accuracy.
Multiple data collection methods can be used under this single method.
Useful in testing and developing hypotheses and theories.
Future behavior can be predicted by analyzing the collected data through case study.
It enables researchers to study any aspects that would have been unethical if done in any other means.
The limitations of case study are;
Case study focuses on one single sample, thus it reduces the possibility of generalization.
It is often time consuming.
Costlier than many other methods since it takes too long to accomplish.
Researcher bias is very possible; therefore the subjective feeling, emotion and perspectives of researcher may influence the findings.
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