Customer flow, shopping patterns, behaviors

Part 1

Your task is to observe a retail environment. Go to a local retail store of your choice (grocery, clothing, outdoor goods, etc.) and take notes on the store design and layout.

1. Describe the exterior of the store (architecture, window displays, signage, etc.)

2. Describe the interior of the store:

o Overall layout of the store including number and layout of aisles, how products are categorized, colors, feature areas, use of furniture and open space.

o Find an area in the store that is out of the way where you can unobtrusively observe and take notes for 15-20 minutes. Things to observe: customer flow, shopping patterns, behaviors, what advertisements or end caps customers are gravitating towards, overall store atmosphere.


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