Electronic marketing enables the business world to utilize internet-based services to provide products or services selling at various levels. It makes it possible to provide before selling, during the sales, and after the sales services on digital modes. Marketing mix enables companies to achieve marketing objectives like identifying customers and after the market services. These services include foreseeing measures, actions, and their related application in the marketing context. A company may develop integrated marketing tools and actions that refer to the marketing mix following strategy models of traditional marketing. To process, it evaluates product selection, price analytics, promotion strategies, and distribution tactics. The transfer of all these actions on electronic mediums enables buyers to make decisions as a primary marketing factor. Consumers who possess the power of decision-making are termed as the major component of marketing; thus, companies focus on marketing communication. In this way, figuring out the consumer needs and desires become essential for the manufacturer before moving to the production stage. At the same time, electronic marketing possesses a wider scope of successful business performance. With the allocation of the 4P model, electronic marketing strengthens business positions, incorporating interactivity and its elements.
The marketing mix impacts the speed of communication channels that enable users to acquire products or services with ease of time. Therefore, in this way, it characterizes the product instead of the place. There can be two distinguished major characters of the electronic marketing mix. It refers to the area controlled within the companyâ€™s scope. A company experiences synergistic effects when properly coordinated marketing mix into its online marketing practices. The overall result of the marketing mix provides a wider impact, as the separate basic elements reflect a lower impact. No occurrence of synergistic effect indicates the mismanagement of marketing mix into electronic marketing actions and decision making. In comparison, marketing goals have completely changed by information and globalization. Considering homogenous actions and tailored masses has now transformed electronic marketing into heterogeneous actions and considers segmentation. It conceptualizes the marketing mix practices for the adaptation of specific target market segments. In applying marketing mix in electronic marketing, marketers implement product or service, price, and distribution processes
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